Design Camp is for interior designers to refine how their studios operate, grow, and position themselves within the industry.
August 31 – September 3, 2026
The Austin Proper Hotel
Hosted at The Austin Proper Hotel, Design Camp brings together a curated group of designers for thoughtful conversations about the business of design. Over four days, we move well beyond inspiration and into the pivotal decisions that shape a profitable and sustainable studio.
From pricing structures and operational frameworks to client experience and brand visibility, each session is designed to help you step away from the daily demands of your projects and rethink how your business truly functions.
Why Designers Keep Coming to Design Camp
Interior designers rarely have a space to talk openly about the realities of running their businesses.
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Not just the creative side of the industry, but the operational decisions that determine whether a studio grows with clarity and confidence.
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Design Camp was created to fill that gap.
Across four days, designers gather for conversations that are strategic, practical, and grounded in real experience.
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Attendees leave with:
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Greater clarity around their studio’s revenue structure
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New frameworks for managing projects and teams
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A stronger approach to converting prospective clients
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A refined understanding of how their brand is positioned within the market
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Most importantly, they leave with direction for the next stage of their business.
The Six Pillars of Design Camp
PRESENTED BY
Revenue Refinement
Understanding how your studio actually generates profit.
We examine pricing structures, service models, and revenue streams that allow design studios to grow sustainably while maintaining the creative integrity of their work.
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Discussions center around:
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• Fee structures & hybrid pricing models
• Balancing product revenue with design services
• Increasing profit without increasing workload
Operating
Model
The operational structure behind a well-run studio.
From project documentation to vendor coordination, we on the systems that keep projects moving efficiently while reducing friction for both clients and collaborators.
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Topics include:
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• Project workflow & documentation
• Vendor communication & coordination
• Systems that support consistent project delivery
Client Experience
Framework
The most powerful drivers of referrals and long-term reputation.
We explore how successful studios intentionally design the client journey from the first inquiry through installation and beyond.
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Conversations focus on:
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• Structuring the onboarding process
• Delivering winning design presentations
• Creating a client experience that gains referrals
Studio
Structure
As studios grow, the role of the founder inevitably evolves.
This pillar focuses on how designers build teams, delegate responsibilities, and structure their businesses for long-term sustainability.
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Discussions include:
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• Hiring and team development
• Leadership transitions within growing studios
• Delegation and internal accountability
The Conversion
Conversation
One of the most important moments in business happens before the project begins.
We examine how designers confidently communicate their value and guide prospective clients toward aligned, committed partnerships.
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Keynotes cover:
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• Creating accurate proposals
• Estimating & evaluating project profitability
• Communicating investment with confidence
Market Positioning
& Visibility
How a studio is perceived often determines the opportunities it attracts.
This pillar focuses on how designers shape their visibility through branding, editorial features, partnerships, and digital presence.
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Presentations include:
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• Defining a clear brand position
• Leveraging media & editorial opportunities
• Building long-term visibility within the industr
Understanding how your studio actually generates profit.
We examine pricing structures, service models, and revenue streams that allow design studios to grow sustainably while maintaining the creative integrity of their work.
​
Discussions center around:
​
• Fee structures & hybrid pricing models
• Balancing product revenue with design services
• Increasing profit without increasing workload​
​
The operational structure behind a well-run studio.
From project documentation to vendor coordination, we on the systems that keep projects moving efficiently while reducing friction for both clients and collaborators.
​
Topics include:
​
• Project workflow & documentation
• Vendor communication & coordination
• Systems that support consistent project deliveryThe most powerful drivers of referrals and long-term reputation.
We explore how successful studios intentionally design the client journey from the first inquiry through installation and beyond.
​
Conversations focus on:
​
• Structuring the onboarding process
• Delivering winning design presentations
• Creating a client experience that gains referralsAs studios grow, the role of the founder inevitably evolves.
This pillar focuses on how designers build teams, delegate responsibilities, and structure their businesses for long-term sustainability.
Discussions include:
• Hiring and team development
• Leadership transitions within growing studios
• Delegation and internal accountabilityOne of the most important moments in business happens before the project begins.
We examine how designers confidently communicate their value and guide prospective clients toward aligned, committed partnerships.
​
Keynotes cover:
​
• Creating accurate proposals
• Estimating & evaluating project profitability
• Communicating investment with confidenceOne of the most important moments in business happens before the project begins.
We examine how designers confidently communicate their value and guide prospective clients toward aligned, committed partnerships.
​
Keynotes cover:
​
• Creating accurate proposals
• Estimating & evaluating project profitability
• Communicating investment with confidence
JEAN STOFFER DESIGN, STOFFER HOME CABINETRY & STOFFER HOME
Jean Stoffer & Grace Start
Jean Stoffer Design’s unique mix of materials, textures and color, combined with an understanding and expert application of interior detailing, scale and proportion has propelled the firm and its work into the national design conversation. It defies trends and provides environments that clients find relaxing, exciting and comfortable.​
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JSD’s focus is kitchen design and whole home interior design. Although the firm engages in both new construction and remodeling design, old homes are a particular passion. JSD has projects in Chicago, West Michigan, New York, California and many places in between.
BANNER DAY
Clara Jung
Clara Jung is the principal and founder of San Francisco based, Banner Day Interiors. Clara's mission is to provide her clients with a sense of happiness and wellness in their space. She believes your environment should both spark joy and reflect your personal style. Clara balances traditional interiors with her signature of color, pattern and whimsy. From residential makeovers to large-scale remodels, her interior design expertise will expertly design a space that reflects your personality and lifestyle.
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A House Beautiful Next Wave Designer, Banner Day's work has also been published in Architectural Digest, Domino, Design Sponge, Apartment Therapy and many more.
KILLOWEN CONSTRUCTION
Tyler Farrell
As an experienced general contractor and the Founder and CEO of Killowen Construction, Tyler Farrell specializes in custom, luxury home builds and remodels in and around Wasatch County, Utah. Most notably, Tyler and Killowen Construction worked alongside interior designer Shea McGee to transform countless homes throughout four seasons of Netflix’s Dream Home Makeover. Come learn invaluable information about the relationship between contractors and designers.
ZAMORA DESIGN STUDIO
Marco Zamora
A civil engineer by trade, Marco Zamora’s career shift began after he moved to Los Angeles and moved into his own apartment for the first time, sharing online the journey of curating his own space along the way. What sets Marco apart is his willingness to allow his followers to help guide his design choices, and that open dialogue helped him gain more than 1.8 million followers on Instagram and 1.3 million followers on Tik Tok. Having recently opened a design firm, he still shares everything from travel content to “deinfluencing” viral pieces, and frequently sources ideas for posts from his followers.
BRAND STRATEGIST + MARKETING DIRECTOR | KWIN + IDCO
Brenna Knight
Brenna Knight is the Brand Strategist and Marketing Director at Kwin and IDCO Studio, where she spearheads marketing strategies and campaigns. With extensive experience in managing social media marketing for interior designers, Brenna is passionate about helping designers of all levels achieve their full potential through innovative and mindful digital marketing.
PAYMENT PLAN OPTIONS
Standard Ticket
Full Price $5900
Design Camp 2025 is your chance to learn and network with the best creative minds in the industry. With this ticket, you'll gain access to four days of hosted food, beverages, keynote events, off-site adventures and coursework. Hotel rooms are not included in the ticket price, but after purchase, you'll receive details to book a room at The Austin Proper for a discounted rate.
Payment Plan
PAY OVER TIME
We’re pleased to offer a flexible payment plan to make attending Design Camp even more accessible. Reserve your Standard Ticket with two equal payments of $2,950.
Your first payment will secure your spot, with the remaining payment automatically processed 30 days later. Please note: Payment plans are available exclusively for the Standard Ticket.
Design Team Bundle
THE ULTIMATE TEAM RETREAT
Bring your right hand—or your entire leadership team. The Design Team Bundle includes two full-access tickets at a preferred rate, making it easy to invest in the growth of your business, together. Whether you attend with a business partner, lead designer, or studio manager, you'll strengthen your internal strategy while building your external network. Save $1,000 total on two tickets. Additional team members can be added at a discounted rate upon request.
PAYMENT PLAN OPTIONS
Standard Ticket
Full Price $5900
Design Camp 2025 is your chance to learn and network with the best creative minds in the industry. With this ticket, you'll gain access to four days of hosted food, beverages, keynote events, off-site adventures and coursework. Hotel rooms are not included in the ticket price, but after purchase, you'll receive details to book a room at The Austin Proper for a discounted rate.
Design Team Bundle
THE ULTIMATE TEAM RETREAT
Bring your right hand—or your entire leadership team. The Design Team Bundle includes two full-access tickets at a preferred rate, making it easy to invest in the growth of your business, together. Whether you attend with a business partner, lead designer, or studio manager, you'll strengthen your internal strategy while building your external network. Save $1,000 total on two tickets. Additional team members can be added at a discounted rate upon request.
Extend Your Experience
Optional exclusive experiences to extend your stay in Austin include a private tour at the Four Hands Art Studio before Camp registration and a post-event celebration at Supply Showroom.
Fall is the best time to be in Austin. Bring your family for a weekend of Formula 1 Racing or spend a day exploring Round Top's world renowned antiques fair after Camp.
SUPPORTING SPONSORS
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What's Included
$5900
4 Special Guest Keynotes
4 Keynote Guest Meet & Greets
6 Small Group Sessions
Building Better Business Processes
Winning Design Presentations
Understanding Software Workflows
Website & Copywriting Audits
Smarter Social + Marketing with AI
1-on-1 Q&A with Lindsey Borchard
Pricing Keynote with Anastasia Casey & Lindsey Borchard
Private Professional Headshot Session
Daily Breakfast, Lunch, Dinner & Snacks
Nightly Craft Cocktails & Hand Selected Wine
Welcome Reception Hosted by Four Hands
An Evening of Creative Exploration at Four Hands Design Studio
You Will Walk Away With
120 Page Course Workbook
Client Process Templates:
Investment Guide
Design Presentation
Goodbye Packet
Sample Design Proposal
Professional Headshots by Madeline Harper
Signed Copy of Jean Stoffer's "Establishing Home"
Welcome Tote of Curated Fine Finishes & Samples from Select Partners
Small Surprise Gifts
THANK YOU TO OUR SPONSORS
Monday
Four Hands Art Studio Tour + Breakfast*
Event Registration & Reception
Hotel Guest Check-In
Welcome Session
Pricing, Profitability & Proposals Keynote
Keynote with Clara Jung
Happy Hour
Formal Welcome Dinner
Tuesday
Breakfast with Lulu & Georgia
Keynote with Tyler Farrell
Small Group Session 1
Small Group Session 2
Lunch
Small Group Session 3
Keynote with Marco Zamora
Four Hands Design Studio Tour
Dinner at Four Hands Flagship
Wednesday
Breakfast at La Piscina
Small Group Session 4
Small Group Session 5
Small Group Session 6
Lunch Hosted by Buildlane
Keynote with Jean Stoffer & Grace Start
Farewell Cocktail Party & Dinner
Thursday
Breakfast at La Piscina
Gaining Financial Confidence Keynote
Closing Session
Hotel Check-Out at Noon
Final Goodbyes
Supply Showroom Tour & Lunch*
*Schedule subject to slight alterations.
"Anastasia, Lindsey and each of your teams were so kind, helpful and shared so much knowledge and I truly couldn't have imagined how great the camp would be. It exceeded all my expectations and I came home with so much information and actionable next steps for my business."
- @C.LEHMANHOME
Event Schedule
Frequently asked questions
What to Expect
$5,900
What's Included
All Meals & Snacks
Beverages, Wine & Craft Cocktails
Keynotes with Lindsey & Anastasia
Special Guest Keynote Sessions
6 Small Group Sessions
Interactive Q&As
Professional Headshot Sessions
3 Client Process Document Templates
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*hotel accommodations are not included in ticket price, but a discounted room rate will be provided after ticket purchase
Small Group Sessions
Small round table guided instruction on the following topics:
Operating Processes
Design Documentation & Presentations
PR & Marketing
Website & Copywriting Audits
Software Workflow
Small Group Q&A with Lindsey & Anastasia
Keynote Sessions
Together with all campers, we'll cover:
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Pricing & Billing Structures for Interior Designers
Social Media Marketing
Design Camp has been carefully designed to have tangible, actionable takeaways, time to implement what you've learned, and a casual, camp-like experience in a setting where you can relax and truly connect with other business women. It's time to elevate your business, level up your systems and operations, and cultivate meaningful friendships with women that uplift and support you.
Design Camp has been carefully designed to have tangible, actionable takeaways, time to implement what you've learned, and a casual, camp-like experience in a setting where you can relax and truly connect with other business women. It's time to elevate your business, level up your systems and operations, and cultivate meaningful friendships with women that uplift and support you.
